Publications
By Dr Susan Laverick
The Rhetoric of Influence:
Reflections from Diplomacy,
Boardrooms, and Peacebuilding
Ukrainian Policymaker, Volume 16 (peer-reviewed publication)
30th June 2025
In an age of manipulated narratives and fractured public trust, ethical and persuasive rhetoric has become a critical necessity. Drawing on contemporary practitioner insight, this article explores how influence can be ethically forged across diplomatic, corporate, and peacebuilding contexts. Anchored in Aristotle’s rhetorical principles – logos, ethos, páthos – and the Sophist-derived concept of kairos, it draws on case studies from Geneva, Bosnia, a Southeast Asian diaspora, and Ukraine. The result is a methodology for crafting messages that shape perception, build trust, and drive change. Persuasion is not a luxury; it is a strategic imperative.
How we can work together:
Craft an impactful message and deliver it with authority
Speaking With Gravitas Workshop
Professionals across sectors and continents have taken Speaking with Gravitas—unlocking the ability to influence and persuade, whether briefing a board, facing the media, or navigating diplomacy. It remains my most sought-after programme.
Advisory support for leading voices
Executive Training & Speechwriting
Tailored, high-level communication guidance for diplomats, NGO professionals, and corporate leaders. From speech refinement to confidence training, this is highly personalised support for those seeking to convey gravitas and build lasting influence.
Challenging perspectives and leaving a lasting impression
Speaking Engagements
Book a dynamic keynote for actionable strategies, breakthrough insights, and a masterclass in public speaking. Crafted to challenge perspectives and leave a lasting impression.
