About Dr Susan Laverick
Strategic Communication Advisor
Words—and how we use them—are my métier.
For over three decades, I’ve helped world-class leaders distil complex ideas into striking messages that ignite action—even from sceptical audiences.
From Citigroup, the BBC to NGOs and peacebuilding, one truth has defined my career: language is leverage.
Master it, and you control the narrative.
Today, my Geneva-based consultancy solves the urgent communication needs of international organisations and businesses.
The credentials that matter:
Prestigious Corporations:
My career began in the vibrant London offices of the BBC and of Citigroup, where words shifted markets and public perception. There, I honed the art of communicating under pressure, building influence, and strategic messaging.
Academic Pedigree:
A Doctorate in English Literature, completed on a full-time Australian government scholarship for researchers of exceptional promise. I also have a first-class honours degree in English Literature (Dean’s Award for Excellence), and MA in History from London University.
Passionate Educator:
Guest lecturer in Persuasive Communication at Geneva’s most prestigious institutions, including the University of Geneva, the Geneva Graduate Institute, and the Geneva Centre of Humanitarian Studies.
Peacebuilding Advocate:
Most recently, I worked with diplomats from Ukraine’s Ministry of Foreign Affairs, training them to become more powerful advocates of their country’s interests in a time of existential crisis. I also have cherished long term relationships with NGOs, particularly those building harmony across the Balkans.
Transformative Trainer:
Professionals across sectors and continents have taken Speaking with Gravitas—unlocking the ability to influence and persuade, whether briefing a board, facing the media, or navigating diplomacy. It remains my most sought-after programme.
Recognised Journal Contributor:
Contributor to peer-reviewed journals on leadership, persuasion, and high-impact communication. Blending academic insight with real-world experience, I write about the rhetorical strategies that shape influence.
Speakers often master content or delivery—but rarely both.When message and presence align, influence begins.
Communication: what we say
Lead with a powerful key message, identify resonant stories that dissolve barriers and create curiosity, and purposefully structure content for persuasive action.
Gravitas: how we communicate
Bring ideas to life with an unquestionable aura of authority. Harness the power of pause, posture, and pace. Deliver with performative polish.
Elevate your influence
- Communicate with authority—even if you dislike the spotlight
- Engage sceptical audiences with clarity and conviction
- Lead high-stakes conversations with gravitas
- Navigate negotiations and funding pitches with flair
My clients have won investment, earned trust, and communicated with confidence and clarity—even in challenging environments.
This is all possible when you can make people understand and believe in your message.
Why senior leaders trust me:
Unrivalled Expertise
My clients have been on the front lines, leading their companies or cause toward crucial outcomes. My unique insights allow them to magnify their ability to create change.
Practical & Immediately Actionable
Forget about abstract theories. My approach gets you up on your feet, refining skills and putting them into real-world practice.
Precision training
I never offer “one-size-fits-all” formulas. Every client receives a tailored, results-driven approach designed for them and their audience.
Commitment to excellence
Excellence is not merely a value written on a plaque that hangs on the wall. It is the standard to which I hold myself and my clients accountable.
Cutting-edge practices
Being au fait with the latest research on neuroscience and communication skills, I’ll always bring you the most current tried-and-tested practices so you can make an impact every time you speak.
Gravitas with Heart
I combine strategic rigour with emotional intelligence—because presence isn’t just performance, it’s connection. Above all, I encourage clients develop the qualities that define trusted leaders: empathy and self-awareness.
I am told that my training style is firm but fair. I push my clients to become exceptional communicators. Your success is important to me. So I crack the whip with the singular goal of seeing you triumph.
She’s not there 100%, she’s there 200%.
Susan’s flaming passion and energy transmits into everything she does, it’s contagious. She’s very sharp, straightforward, and structured with empathy and kindness.
How we can work together:
Craft an impactful message and deliver it with authority
Speaking With Gravitas Workshop
Professionals across sectors and continents have taken Speaking with Gravitas—unlocking the ability to influence and persuade, whether briefing a board, facing the media, or navigating diplomacy. It remains my most sought-after programme.
Advisory support for leading voices
Executive Training & Speechwriting
Tailored, high-level communication guidance for diplomats, NGO professionals, and corporate leaders. From speech refinement to confidence training, this is highly personalised support for those seeking to convey gravitas and build lasting influence.
Challenging perspectives and leaving a lasting impression
Speaking Engagements
Book a dynamic keynote for actionable strategies, breakthrough insights, and a masterclass in public speaking. Crafted to challenge perspectives and leave a lasting impression.
Susan’s feedback from the training was nothing I’ve ever heard before, it was to the point of life-changing.
It was as if someone had opened our eyes to the world. She’s obviously incredible at what she does, but she brings technical expertise from a fascinating life that is evident in her sage advice.
Every speech, briefing, and pivotal conversation is a chance to win hearts and minds.
Schedule a call today. I’d love to talk to you.